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Here are a few of the many compliments we receive. We have withheld client names for reasons of anonymity. "We spend over a million dollars a year on Yellow Page advertising throughout the western U.S. BVK Direct helps me spend those dollars wisely. Their customer service is efficient, proactive and best of all, I only have to deal with one rep and one company." "We have been with BVK Direct since 1987 and it just keeps getting better. Previously, we tried to coordinate our own Yellow Pages advertising, often with dismal results…Since your professionals began managing our account we have never missed a book and our rates dropped dramatically too…Our Yellow Pages ads continue to source higher than any other advertising medium." Prior to hiring BVK Direct, we had our previous directory program re-established, customized and streamlined. BVK Direct increased our annual revenue and concurrently saved a substantial amount of money. From assigning directory array rankings to designing collateral material including: initial teaser piece, Yellow Pages program brochure, and annual directory preview report and solicitation forms, BVK Direct has exceeded the projected expectations in directory advertising, saving us more than $600,000 annually (17%). When we switched to BVK Direct, the program had a 41% participation rate. In other words, more than half of our dealers were not listed in the Yellow Pages as a company that sold our products. BVK Direct revamped our Yellow Pages program including ad design and dealer solicitation. By eliminating the extensive number of references to internal industry acronyms, confusing terminology, and transforming our directory program to appear as an internal collateral piece, the response was phenomenal. In two years the participation has grown to more than 83%. |
